For the period of January-November 2015, Greek yogurt exports to the United Kingdom amounted 28.76 million pounds up 24.35% from the same period of the previous year. This fact ranks Greece second after France in yogurt supplies to the UK. In total, Greek white yogurt exports to the UK accounted for 90% in the period 2011-2014. Moreover, other categories of yogurt products with fruits or nuts steadily raised their market share from 5.37% in 2011 to 13.01% in 2014 and 16.25% in the first eleven months of 2015, with the value of exports soaring from 721 thousands pounds in 2011 to 4.0 million pounds (1 euro = 0.77 pound).
These derived from official data of the UK Statistics Authority released by the Economic and Commercial Affairs office of the Greek embassy in London.
At the meantime, according to a research of the Nielsen company, a public campaign in 2015 against the consumption of sugar led more consumers in the UK to choose foods without added sugar.
By this trend, the market leader Müller Corner was significantly affected, recording a sales decline of 16.1 million pounds. On the other hand, the shift to more natural yogurt has benefited the Onken products of Emmi and Liberté products of Yoplait, which have recorded an increase of £ 3,2 million and £ 4,2 million respectively.
One of the greatest success story of the previous year was the Collective company, which recorded a sales increase of £ 5 million and entered the list of top20 products of Nielsen’s for the first time. Also in that case the change of consumer attitudes towards the sugar has played an important role, because the company had announced from January 2015 the reduce by 15% of sugar in all its products.
Moreover, FAGE’s Total yogurt product showed sales grew by 26.2% to 49.7 million pounds, while Greek natural yogurt was gaining market share in larger supermarket chains such as Tesco and Waitrose.
This trend is expected to continue in 2016, given the increased interest in the debate on the health impacts of sugar.