The Belgian wine market has clearly many prospects, as Belgium is the 12th in the global wine consumption and the seventh largest importer, as well, given that its own production is very low. According to a recent Belgian research (December 2015) multiculturalism and multi-ethnicity in the composition of its population makes Belgium an ideal market for opportunities and prospects to test products in the international market.
Belgians are very demanding and qualitative consumers, giving a clear preference to wines of good quality rather than to the cheap ones. Plenty of wine choices characterize the Belgian market, in which French wines dominate.
Belgium is the 12th country worldwide in wine consumption, having consumed 270 million liters in 2014, and is the 7th largest importer, accounting for 3.84% of global wine imports. More than 300 million liters of wine are sold there every year, while the average Belgian consumer spends nearly 300 euros per year in the wine market. In Belgium the domestic wine production is low and in 2014 it did not exceed 280,000 liters. On the other hand, the wine consumption is steadily increasing.
Belgium imports large quantities of wine
The amount of wine imported annually exceeds to 3.16 million hectoliters, which corresponds to approximately 430 million bottles, according to the data for 2014. The main countries from which wine is imported in the Belgian market is France with a share of 57.13%, Spain (10.86%), Italy (8.12%) and Portugal (4.62%), while other countries, such as Germany, Holland, Chile, follow with smaller percentages.
In 2014 the share of Greek exports of wines in the total Belgian imports (in value) amounted to only 0.26%. Greek wine exports in 2014 appear increased by 22.23% compared to 2013, amounting to 2.64 million euros.
French wines dominate in Belgium, mainly as regards the red ones. Over time, however, a trend of gradual reduction of imports and market share loss by France is noted, which mainly benefits Spanish and Italian wines, as well as wines from the “New World”.