The preference of the Swedish consumers for the Greek feta cheese becomes stronger over the time. Probably this comes from the general shift towards Mediterranean diet, often referred to as a model of healthy eating habits. The import of feta is mainly conducted by the import companies of Greek food products, while the retail traffic is conducted by large supermarket chains in Sweden.
According to the statistics data (from Statistics Sweden) about the feta cheese imports in Sweden by our country during the last five years the situation is as follows:
- 2011: 3,006 tonnes of 167,238 SEK value
- 2012: 3,407 tonnes of 179,834 SEK value
- 2013: 3,471 tonnes of 178,241 SEK value
- 2014: 3,831 tonnes of 201,532 SEK value
- 2015 (January to September): 3,256 tonnes of 175,627 SEK value
Exchange Rate: Euro 1 corresponded to 9.10 Swedish kronor (SEK).
It should be noted that Sweden imports account for about 50% of the needed food of the country. The retail food market is oligopolistic form given that the three biggest super-markets chains control about 85-90% of the Swedish market. These are in order of ranking the ICA, the COOP and the Axfood. So, the largest retail chain is the ICA with a market share of 45-49% and more than 1,350 stores in Sweden. The second largest chain is the Coop, with a market share of 21-23%, while next in line comes the retail chain Axfood with a market share of 18%, which has also stores under the names Willys and Hemköp. Important presence in the Swedish market has also the Bergendahls with a market share of 5-6%, the Lidl with more than 80 stores in the country as well as the Seven Eleven and Pressbyrån.